I saw our project manager drinking coffee from an unusual starbucks cup this morning. Upon closer investigation I discovered that the logo was strangely different... and brown; definitely not the iconic green and black emblem that we've all come to know (for better or worse) on virtually every civilized street corner in the United States. My good friend Mr. Google quickly told me that this was Starbuck's original logo from the 70's. A further investigation had me digging up this cool article written by John Moore of Brand Autopsy. It details the development and evolution of the Starbuck's logo- pretty cool information. As a designerd (yes, that's right, I'm making up my own words now), I think its really cool to see how time and history effect a company's branding. Just some graphical food for the thought.EDIT: I found this article in business week that further discusses the temporary logo switch on select cups of coffee. Check it out here.
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