Friday, January 18, 2008

Cloverfield messed me up...

I got back from the midnight showing of Cloverfield a little bit ago and am feeling a little queasy.

Here's a tip to those going to see the movie: 1) Do not sit in the first five rows of the theater (I sat in the very front and all the way to the right due to packed crowds), 2) Do not watch this movie on an oversized screen (I watched it at the Cine Capri... a screen larger than the standard IMAX screen), 3) Do not watch this movie with food, nor if you are feeling even slightly ill. I've never, ever experienced motion sickness before in my life... but I did today. Both my brother and I had an extremely hard time keeping ourselves from becoming nauseated (I can't believe this!) and he actually had to leave for a little bit during part of the film. I am convinced however, that this is entirely due both to our proximity to and the sheer size of the screen. It was really odd for me to feel as if a movie was going to make me lose my lunch. This is one of those movies that I think would be much better to watch on the small screen. Don't say I didn't warn you! Now where is my Pepto Bismol...

That being said- I really can't objectively review this film at this point in time, though I'll do my best to convey my thoughts thus far. I was pretty distracted by my stomach for most of the movie but did enjoy aspects of it. The monster was pretty well done and the shots of it were placed very well throughout the film. The appearance of the monster did not seem forced or overused; this would be an easy thing to do considering that that really is the payoff the audience is looking for. Acting seemed to be mediocre, but wasn't bad considering the unique format and roles that the actors had to fulfill. None of the characters were super lovable, though there were some comical moments that were well placed. The plot line was a little rough to follow, but then again you don't need to know to much for this film... its a group of young adults running from a monster... it honestly doesn't get much deeper than that. I applaud the writers and directors on this film purely for its uniqueness- its something that hasn't been done before and has helped people look at movies in a different way.

A group of people who should get even more credit than the writers and directors however, is the marketing team. I have not seen a marketing campaign quite like this in some time. The marketing invoked curiosity by playing off of the potential's audience's imagination. In a culture full of 'give-it-all-away' previews, Cloverfield was refreshing in that it gave nothing away... in fact, it left you wanting more. This feeling drove millions of people to the web in a desperate search to understand what the movie was all about. The funny part is, by the end of the film, you still have no idea how this monster originally arrived or why the movie is called Cloverfield. This really is a film where less worked out to be much more. I'd be interested to see what this film grosses in it's opening week- I'm sure that the posted profits will absolutely smash the expenditures made for this film.

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