Tuesday, May 6, 2008

The Comedy of Design

There is a hilarious blog post over at graphicPUSH regarding the interaction between a designer and his 'special' client. The laughter has been helping me through my day; the sad part is that clients like this exist... abundantly.

My favorite excerpt:

ME: “This is great feedback. Thank you. I really think we should avoid most animation all together. Studies have shown that it really distracts from the rest of the page and makes it harder to read. I honestly feel the blue Helvetica really conveys a sense of professionalism, which is what we want to establish with your offshore banking operation.”

THEM: “I talked to my wife and my friend and this guy I used to work with and looked at some of the drawings my son did for the website design, and I really would like the headline in neon green and set in the typefontface Comic Sans. I use if for my church newsletter and I think it would be perfect. I think it really makes a statement about the brand’s market leadership and being a disruptive post-Web 2.5 startup.”

ME: “OK sounds like you have some experience designing so let’s try the idea. Here is a new comp with the headline in Comic Sans. As you can see it really clashes with the rest of the design. I think sometimes it works great like your church newsletter, but might not be the best option for an offshore bank targeting senior Mafia members and corrupt hedge fund managers.”

And you hired a designer... why?

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